For example the women would wear less clothes showing more flesh to the male viewers. Also the camera man would leave the camera on the legs, bum and boobs for longer.
This is an example of the male gaze which is used in a poster for shower gel. We can see there is a lot of skin being shown such as her legs and her boobs. We can tell this is the male gaze because this is what most men would like to see and this could draw them in to buy the product.
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