The Conjuring Poster Analysis

• The wall in the background looks like it has been scratched and it is also dirty. This matches the dark theme in the film and also the colour black is linked with death. Also the room in the poster looks like it is in a abandoned place where no one visits making it more scary. 
• The rocking chair in the middle of the room makes the poster look creepy because rocking chairs are seen as scary objects to use in horror films. Also the doll sitting on the girls lap is looking straight at the audience addressing them personally. Dolls have been becoming more common in horror films because they are linked with children and some of them look scary. 
• The girl sitting on the chair has her back towards the audience, this is a good way to make the audience feel more curious about who she could be and what she looks like.