Strauss believed that the way we understand certain words depends on understanding the difference between the word and it's opposite or as he calls is 'binary opposites'.
For example for us to understand what is sadness we will have to know what happiness is before and then we can find out what sadness is. Many horror films include Strauss's theory in the plots. The most common opposites are good and evil, human and supernatural and sane and insane.
An example is in Harry Potter 7, in this poster we can see that the binary opposite is good and evil. Harry is the good character because he wants to stop the villain from harming people and doing bad things, where as the villain is the evil because he is causing trouble and wants to kill Harry.
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