Thursday, 17 October 2013

Audience Theories, Moral Panics

" The media are responsible for a range of social problems"
I do and don't agree with this quote because the reason why I agree with this is because I think the media could advertise more about drugs and hows bad it is, and also advertise support for children who are involved with it. I don't agree with the quote because although the media could do more to advertise things and try not to glamourise things such as drugs and sex. In our area we have the highest teenage pregnancy, but I do not blame the media for this because, although there is a programme dedicated to this subject it doesn't glamourise teenage pregnancy. The programme shows how hard it is to been a teen mom, and it also shows that it sometimes doesn't end in a happy ending. Some people would agree that it does promote teenage pregnancy because most of the girls get help from their parents and at times being a teen mom doesn't look hard. After everything the girls have gone through they all would say that it has been the hardest thing they have ever done.

Social Problems 

  • Lack of role models 
  • Social integration
  • women/men inequality  
  • Gang Crime 
  • Crime - London riots 
  • High teenage pregnancy 
Hyperreality - is to be able to differentiate between what is real and what is not. 

Moral panics - describes as a condition, episode, person or group of persons which emerge to become defined as a threat to social values and interests (Cohen 1972)

Classic Structure

Concern - that the behaviour of the group or category in question is likely to have a negative impact on society 

Hostility - towards the group in question increases and they become 'folk devils'. A clear division forms between 'them' and 'us' 

Consensus - a widespread acceptance that the group in question poses a very real threat to society

Disproportionally - the action taken is disproportionate to the actual threat posed by the accused group 

Volatility - moral panics are highly volatile and tend to disappear as quickly 




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