The Female Gaze

The female gaze is about the way the work is presented as from a female perspective or reflects female attitudes.
Female faze is mainly found in works that are exclusively for women for example in soap operas, chick flicks and personal works by women creators.

This is an example of the female gaze advertising perfume. The advert uses sex appeal to target the female audience, also the advert makes the male the centre of attention and the focus is all on him.  The male model is looking straight at the audience addressing them personally and making them feel involved.