The photo used in this poster, makes the poster look more like horror film than any other genre. We can see that there is a female in the shower and she looks trapped because she is behind the glass. Also as the audience it makes us feel that there is just one thing stopping us from helping the girl which is the glass. The girl in the poster behind the glass has her hands up linking to the fact that she is trapped and that she needs help. Running down the shower looks like blood which could mean that the girl is either going to get killed or someone wants to harm her. The black borders on each side of the shower makes the audience feel that the girl is trapped and can't get out.
The title of the film is created out of the dripping blood, I think this is a creative idea and it's different from many other film posters. Also the word psycho is split into two, this could be representing one of the characters in the film and it could mean any character has a split personality.
The text at the bottom of the poster is written in white so it can stand out against the black and background, and the release date of the film is presented in bold red text. This makes the date stand out from the other text and it draws peoples eyes to that section first.
The pull quote at the top of the poster reads 'Check In, Relax, Take a Shower' this gives the audience a clue. The words 'Take a shower' tells the audience that something is going to happen in the shower and keeps the audience at the edge of their seats during the whole film.
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